NEWS RELEASE
Contact: Bonny Martinez, RIESTER, 310-818-9750, bmartinez@riester.com
Leslie Sonnenklar, RIESTER, 602-462-2215, lsonnenklar@riester.com
Erin Engelke, Feed The Children, 405-949-5152, Erin.Engelke@feedthechildren.org
LOS ANGELES, Calif. – August 8, 2013 – VOSKOS® Greek Yogurt is partnering with Oklahoma City based organization, Feed The Children, for a “Student Strong” Back to School event in Moore, Oklahoma. The event will provide much needed supplies and entertainment relief for families affected by the region’s massive tornados in May of this year. VOSKOS® will provide a variety of Greek yogurt flavors to the 1,600 families that are expected to attend.
The “Student Strong – A Feed The Children Rebuilding Event” in Moore, Oklahoma would not be possible without the help of the Moore School District which worked closely with Feed The Children to invite families that have been hit hardest by the recent devastation. Many of the families attending the event have children who attended Plaza Towers and Briarwood Elementary Schools, the two schools that were destroyed by the tornadoes and in the case of Plaza Towers, had seven casualties.
“We are honored to be part of this event in partnership with Feed The Children,” said Gohar Ohanian, VOSKOS® Chief Marketing Officer. “After all of the devastation that this community has gone through, we hope to offer even the tiniest bit of help and relief to the families of Moore. Making an impact in our communities is an important focus for us, and we want to help however we can.”
“With the support of VOSKOS® and our other amazing corporate partners, the children affected by the Oklahoma tornados will be headed back to school with the supplies they need to succeed,” said Kevin Hagan, president and CEO of Feed The Children. “Student Strong is one of the many ways we are helping and will continue to help those affect as we respond as long as there is a need.”
It is expected to take at least a year to rebuild the two schools that were destroyed by the tornado. In the meantime, these students will begin attending school at temporary locations when the school year starts on Aug. 15. Families who attend the Student Strong event will be given various necessities as they prepare to go back to school and attempt to begin a normal routine. Attendees will receive a box filled with useful toiletries like shampoo, conditioner and lotion, as well as school supplies, clothes and snacks like VOSKOS® Greek Yogurt. A carnival and fun interactive activities like face painting and games will be provided for families at the event.
The “Student Strong – A Feed The Children Rebuilding Event” in Moore, Oklahoma will be held on Thursday, Aug. 15 from 11 a.m. to 7 p.m. at First Baptist Church, 301 NE 27th Street. The event is by invitation only. For interview opportunities and more information, please contact Bonny Martinez at bmartinez@riester.com or 310-818-9750.
About Feed The Children
Founded in 1979, Feed The Children’s mission is to provide hope and resources for those without life’s essentials. A BBB Wise Giving Alliance accredited charity; Feed The Children is one of the largest charities based in the U.S., providing more than 350,000 children around the world with a hot, nourishing meal every day. Here in the U.S., nearly 10 million people receive assistance each year from food and supplies distributed through over 1200 local partner agencies. For more information, visit www.feedthechildren.org
About VOSKOS® Greek Yogurt
Award-winning for its thick, rich taste and nutritional value, VOSKOS® Greek Yogurt is nature’s premium blend of authentic yogurt and is Better Than Good in more ways than one. VOSKOS® Greek Yogurt is hormone-free, gluten-free, and Kosher certified. Through VOSKOS®’ proprietary ProStrain™ method, VOSKOS® yields two times more protein, more probiotics, less lactose, and a thicker, creamier consistency.
Blended with balance, VOSKOS® products have the best protein to sugar ratio on the market. Available nationwide at Kroger, Safeway, Publix, Shoprite, Wakefern, Bi-Lo, Whole Foods, Sprouts, and more. For store locations, visit voskos.com or Facebook/voskos.greek.yogurt.